Webinar: Compelling Tools to Reach Healthcare Professionals

Sponsored by: Elsevier

Focused on:

    Date: 5 October

    2120

    Time: 3PM London / 10AM New York

    Select and use innovative online publishing tools

    Whilst Elsevier is world-renowned for an impressive collection of scientific journals, we are also pioneers in electronic publishing and digital media solutions in the medical and scientific world. With Elsevier as multi-media partner, you have access to unrivalled reach in your choice of communication vehicles targeting healthcare professionals on a global level. We create and support dynamic communities through online publications such as ScienceDirect, OncoSTAT, Lancet.com and more than 400 journal websites.

    We provide print, web, software and hardware solutions that enable our clients to engage more effectively with healthcare professionals in a continually evolving and therefore challenging and complex communication arena. We work across Europe and beyond to ensure that your brand gets the attention it deserves.

    Topics that will be discussed;

    Elsevier Health Sciences

    • an introduction
    • Business overview
    • The Elsevier Health Sciences Pharma Business


    Changing landscape

    The changing role of the editor
    • User Centric Design principles
    • Trends in pharma


    Compelling Tools

    1. Article in Motion
    2. Journal Resource Centres
    3. e-Newsletters
    4. e-Supplements
    5. e-Reprints
    6. e-Advertising
    7. e-CME
    8. Poster Systems
    9. Image bank
    10. Mobile


    Q&A

    Presented by

    Sanne Visser ,

    Strategic Marketing Manager

    Sanne Visser is a Strategic Marketing Manager at Elsevier and brings over 10 years of online marketing experience within publishing.
    He works closely with academic societies, pharmaceutical companies and medical communication agencies. He also was involved in a number of initiatives including very successful web portals, where he implemented innovative approaches to online marketing that supported strong revenue generation, and enhanced web traffic.

    Sanne holds a Msc Degree in Business Administration from The Erasmus University Rotterdam.

    Martin Sibson,

    Senior Account Manager

    Martin Sibson is a Senior Key Account Manager at Elsevier who has 5 years of experience within the evolving world of digital & online Pharma marketing. He works closely with Pharmaceutical companies, media-buyers, digital and medical-communications agencies and is involved in the development and delivery of innovative digital and online solutions for communication and engagement with HCPs across multiple therapy areas at a global level.

    Martin holds a Masters Degree in Publishing from City University, London; and a Masters Degree in English from the University of Aberdeen

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    Key Learning Objectives

    • Learn how to connect with the next generation of healthcare professionals through Elsevier’s digital media platforms.
    • Understand how to compose compelling content to hook and hold a physician’s online engagement.
    • Discover a physician’s value perception on content and tailor your message to meet these needs.
    • Learn how to get your content endorsed by KOLs and display your message in the most authoritative environment.

    Audience

    • CEO/President/Chairman/Executive Director
    • CIO/CTO/CISO/CSO
    • Purchasing / Procurement
    • Clinical Operations
    • R&D Management
    • Licensing / Marketing
    • Medical Affairs
    • Pharmaceutical Marketing
    • Pharmaceutical Sales
    • Consultant