Brands In The Connected World
Sponsored by: HP/ Ferrari Innovation Solutions LLC
Date: 21 January
Time: 3PM London/10AM New York
Packaging Across The Shopper Channels
Consumers can be moved to action when touching their emotions. Synchronous changes are occurring making this a transformative time to connect with consumers by putting "heart" into your package through printing. Packaging is always on, 24/7 and becoming a more important tool in the "marketing mix". The role of packaging is becoming ever more important and brand managers are needing to understand "what's possible" to connect consumers between the virtual world and physical world. Learn how you can grow your brand in this mobile and connected world through leveraging packaging.
Founder/President – Ferrari Innovation Solutions, LLC
Mike is focused on innovation in packaging and printing, coaching worldwide Consumer Product Companies to delight consumers and grow their brands. Mike also works with Printers/Converters to educate, guide and inspire them to transition in this digital age.
Guest lecture professor at the University of Florida and within industry teaching “Reigniting Growth Through Leadership & Innovation”.
Mike completed a successful career as a Global R&D Assoc. Director of Packaging & Print Decoration Development, with thirty-two years at The Procter & Gamble Company.
He delivered initiatives to the marketplace for some of the world's leading billion dollar brands. He is the winner of the prestigious 2009 and 2010 DuPont Packaging Innovation Award.
Key Learning Objectives
- How the connected world is changing shopper behavior
- Creating relevancy, engagement and interaction through packaging
- Best in class examples in the multi-shopper channels
- How to get started to reinvent packaging to grow your brand
- Brand Marketers
- Brand Managers
- Heads of Research and Development
- C Levels
- Creative Graphic Designers
- Marketing Agencies
- Packaging Engineers