New Level of Transparency for Food Packaging Solutions
Sponsored by: Borealis
Date: 9 October
Time: 3PM London / 10AM New York
Improving everyday life with new highly transparent materials for peelable food packaging
Approximately 30% of the world’s food production is lost or wasted every year. A large share of those losses occurs between ‘farm and fork’ and results from a combination of poor food packaging, storage, transportation conditions and logistics. Borealis strives to tackle those challenges with high performing convenience packaging solutions that are safe, economically efficient and sustainable.
In today’s fast-paced society ready-to-go packaged snacks and meals are an established and growing feature of daily life. Increased convenience through easy hands-only opening is a fundamental consumer demand. Difficulty in opening packaging is a chief consumer complaint and a significant cause of brand switching. Additionally, optics and haptics heavily influence the product choice. Consequently, the webinar will give insights into the key success factors in food packaging of the future.
Besides other criteria, high transparency is one of the important features. It also provides a key product differentiator and competitive advantage which can promote the desired customer loyalty. This has led to the development of new Borpeel and Steripeel film grades that reply to those latest trends.
By registering for this webinar you will learn more about;
Application Marketing Manager Cast Film
Jeroen Frederix achieved his master’s degree in chemical engineering in 2007 at the KULeuven with specialization into polymers. He has several years experience in sales and marketing in the European polymers industry. His functional experience includes sales, marketing, business management and strategy development in the resins market for flexible packaging.
Application Marketing Manager Consumer Packaging
Katrien Eggermont has studied as a bio-engineer in Leuven and graduated in the field of environmental concerns. She started her professional career as a researcher, entered then the FMCG with several international assignments in procurement. This experience has led to a broad know-how in market analysis and strategic decision-making in FMCG markets. Back in Belgium she managed the international challenges of a family owned company making private label products for the retail. Currently, she is leading the consumer value chain efforts within the business unit film & fibre at Borealis.
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Key Learning Objectives
- Latest trends and developments in convenience food packaging
- How to turn consumer needs into customer loyalty
- Understanding how to apply peelable film solution on your various food products
- Key success factors in peelable convenience food packaging influencing the product choice
- CEO/President/Chairman/Executive Director
- Packaging directors
- Packaging designers
- Heads of R&D
- Heads of Innovation
- Heads of Marketing
- Heads of Purchasing
- Heads of New Product Development
- Product Managers
- Brand Managers
- Project Managers
- Packaging consultants