Webinar: Winning Customer Loyalty Through ‘The Connected Package’

Sponsored by: HP Inc

Focused on:

  • Store Packaging
  • Branding
  • Customer Loyality
  • Optimized Packaging

Date: 7 June

Days to go: 12

Time: 3PM London/10AM New York

Today’s consumers want more from their packaging, with 78% declaring that store packaging is not delivering the information they desire. And, 87% of Millennials surveyed will interrupt the purchase or will purchase online if they can’t get that information during their shopping trip.

This means interrupted and lost as bricks and mortar stores or the selection of an alternative product or brand later while searching online. The package is the ideal communicator for this content. It’s the most salient touchpoint with consumers. But today's packaging is not meeting the challenge.

To be competitive and meet consumer demand, packaging must also utilize new technologies that allow brands to deliver enhanced product information, such as SmartLabel™, while creating opportunities for interactivity to increase brand loyalty and repeat purchases.

This session will demonstrate how brands utilizing these solutions are meeting consumer needs today and in the future.

Presented by

Doris Brown-McNally,

Global Brands Innovation Manager, HP Inc.

Doris in her role as Global Brands Innovation Manager is responsible for fostering relationships with many of the world's most recognizable brands, and their creative agencies, through meaningful and inspirational digital print instruction, and campaign development.

Doris has been an outspoken leader and advocate regarding digital print production, color communication, and cross media marketing. She built her career on a solid foundation with a degree in Print Production from the Rochester Institute of Technology, arguably the best university for such studies in the world. Her leadership skills and extensive industry knowledge are well-documented throughout her career as an executive at HP Inc.®, Datacolor®, X-Rite/Pantone®, Agfa-Gevaert,® and International Paper®.

As a highly sought-after speaker for the industry, she devises and presents motivating and educational presentations, sharing digital print capabilities and brand use stories worldwide.

Doris enjoys sharing her knowledge, with brand owners, marketers, and creatives in an effort to make them more successful.

Larry Logan,

Chief Evangelist, Digimarc Corporation

Larry enjoys more than 30 years' success in marketing and creativity, repeatedly developing brands that become the industry leaders in their respective markets - and, a long history with developing and marketing disruptive technologies.

Among them was his role as the CMO of Immersive Media, the developer of Google Street View, where he also produced the first live 360 video broadcast from the 2010 Olympics. As the Vice President of Marketing and Communications for Healtheon/WebMD the company rose from #14 to the #1 most visited healthcare information website.

As CMO of Verde Media, he produced the first-ever live Internet video streaming broadcast from Mt. Everest. Larry is the recipient of more than 100 Gold- and Platinum-certified records in entertainment marketing campaigns. The World Brand Congress recently named him among the 100 Most Influential Global Marketing Leaders.

Greg Glenday,

Chief Revenue Officer, Shazam

As Shazam's Chief Revenue Officer, Greg is responsible for the company's Global Music, Ad Sales, Data, Marketing and Creative teams.

In 2016, he launched Shazam for Brands, which connects the world's biggest brands with Shazam's hundreds of millions of global users. Prior to Shazam, Greg was Global CRO for Undertone, a digital advertising technology company. During Greg's tenure as a media and marketing leader, he spent 18 years at Clear Channel (now iHeartMedia), most recently as President of the Connections division, during which time his team developed several award-winning advertising programs.

Greg was named to the "Mediaweek 50" list of innovative executives shaping the future of media.

Key Learning Objectives

  • How new technological advancements in product packages are creating digital gateways to richer, digital experiences and why a modern package is not complete without a network identity
  • How technology that bridges offline and online enables new emotional experiences with optimized packaging, both in-aisle and post-purchase in the home.
  • How the package now becomes a brand's narrator, building brand loyalty day after day, and purchase after repeat purchase.

Audience

  • Heads of Packaging
  • CMOs
  • Marketing Directors
  • Marketing Managers
  • Packaging Managers
  • Procurement Directors
  • Packaging R&D
  • Heads of Innovation
  • Market Activation
  • Event Marketing
  • Instore Marketing