This webinar explores 6 different pieces of packaging innovation that have the potential to enhance profitability for brand owners and other players in the supply chain. At a time when packaging is under challenges from consumer pressure groups let alone competitive pressures, coupled with many brands in me-too formats, this is an opportunity to discover how other companies have exploited different aspects of the packaging opportunity to create value, or reduce cost to increase the bottom line.
Andrew will take a multi-disciplined approach to discover how these innovations impact at point of sale, then engage with consumer in their space, before de-constructing the pack for you on your screen and explaining how it all works.
So you will have lots of visual content including images and interpretations –plus videos as packs move these days! Some packaging innovations are overt but we will be also identifying change that is subtle but delivers a big impact somewhere in the packaging challenge.
This webinar is structured for anyone interested in exploiting packaging no matter what his or her discipline is. The content is intentionally multi-disciplined –like a pack- so there is something for everyone. Additionally, the speaker is going to share a video of a retail development that could undermine weak packaged brands and help incentivised consumers who buy online back into the physical supermarket… The underlining message is that Packaged Brands must continue to innovate to stay on top their game.
Presented by
Andrew Streeter,
Packaging Innovation and Development Director
Andrew is an internationally recognised consumer packaging expert and leader in FMCG. He is an industry reference point who brings a multi-disciplined skill to the complex world of consumer packaging in strategy creation and the realisation of innovation and packaged brand value.
Streeter has worked across five continents inspiring 1000’s of business executives to maximise their brands packaging potential. Whilst a global expert he is renowned for his insight of Japanese packaging innovation, design and trends, creating a foresight role.
He has invented open-innovation resources Pack-Track and InnovÄtus, plus packaging protocols to ensure brand owners’ commercial advantage in advancing FMCG in highly competitive retail environments.
