Trust, transparency and sustainability are the ultimate currency for brands today. Ever-demanding consumers want the companies they engage with to act responsibly, and always do the right thing by people, communities and the planet. And they won’t compromise on quality, taste or price either.
Communicating your approach to sustainability – from addressing climate impacts to protecting the health and wellbeing of customers – can be challenging. According to the latest analysis by Bain, around 90% of brands do not embed sustainability frequently in their communications. And the beer market is significantly behind many other sectors, with 80% of the companies showing ‘low’ levels of communication on sustainable themes, including health, diversity and inclusion, waste, emissions, carbon, and water. So, by rectifying this, beer companies have a real opportunity to gain the competitive advantage, boost growth and win market share among a more enlightened consumer base.
This webinar will explore the current state of play and hear from the brands who are on track to use their strategic approach to sustainability as a differentiator. The panel will give you practical advice, real case examples from their own brands, and tangible solutions to enhance your engagement, transparency and communication efforts in what is a complex landscape.
Presented by
Tom Idle,
Founder, Narrative Matters
Tom is a writer, journalist and editor specialising in sustainable business. He develops, creates and publishes content that truly engages audiences around issues of global social, environmental and economic importance. He also provides strategic editorial insight and support to help organisations – from large corporates, to NGOs – build content strategies that focus on editorial that is accessible, shareable, intelligent and conversation-driving. He is also the former editor-in-chief at 2degrees, the world's leading online community for sustainable business professionals, and editor of Sustainable Business magazine.
Jens Magnus Eiken,
Global Product Manager, Brewing & Distilling
Former Master Brewer in managerial roles at Carlsberg, the Jacobsen Brewhouse, Molson Coors Brewing Company, Royal Unibrew, Novozymes & Carlsberg Research Laboratory.
Jens joined DuPont – now IFF Health & Biosciences - in 2018 and in his current role, as Global Product Manager for Brewing & Distilling, he focuses on innovation and sustainability solutions - using enzymes to support our customers in the brewing and distilling industry to improve the sustainability and efficiency of their processes.
Jens has received medals for his beer innovations. Jens is also an author, co-author and contributor to books and articles about beer, including – for example - the “Oxford Companion to Beer” and “The Naked Beer – The book about Pilsner. In addition, he developed a learning App for iPhones called “Brewers Hops. He was Technical editor of the Scandinavian Brewers’ Review for 7 years. Judge at the World Beer Cup. Member of the Danish Academy of Gastronomy.
