The Future of Sustainability in Labelling

Sponsored by: Avery Dennison

Focused on:

    Date: 21 March


    Time: 3PM London / 11AM New York

    Improving: Sustainability, Brand Equity, Operational Efficiency and Cost Structure Through Labelling

    The first part of the session will be delivered by Dominic Cakebread from Canadean who will focus on the key challenges that are effecting the beer and soft drink industry. The topic will be introduced sharing key trends, drivers and developments in the beer and soft drinks packaging markets.

    The case studies that will be discussed will touch upon how MultiCycleâ„¢ has become a revolutionary innovation for returnable containers. The discussion will include how this innovation works in practice and ultimately how one can apply a label to a container only once and the label will remain on the bottle for its entire lifetime resisting multiple rounds of washing, filling, pasteurizing, transportation and consumption.

    The second part of the presentation will be an explanation of how the MultiCycleâ„¢ innovation can help in generating an impressive permanent reduction of substrate ink and energy consumption and help your organisation become more environmentally sustainable. Depending on time, the speakers will briefly touch on the points that address production efficiency, shelf appeal and how to become more cost aware.

    We hope you can join us at this presentation and learn how to combine brand equity enhancement, improve efficiency and how to utilise a sustainable returnable beverage container whilst achieving overall cost savings.

    Presented by

    Dominic Cakebread,

    Director of Packaging Services at Canadean

    During nearly 30 years in marketing research, Dominic has carried out over 500 international consulting projects in the food and packaging sectors and has worked with most of the leading international packaging groups and their suppliers. He is also a full and qualified member of the Market Research Society.

    Dominic is currently Director of Packaging Services at Canadean tasked with extending the range and scope of the company’s services to packaging companies worldwide.

    Eric Ide,

    Business Development Manager at Avery Dennison

    Eric used to be responsible for packaging development and marketing at a large global player active in both beer and beverage, making him familiar with the daily challenges in the field of beer and beverage decoration. The experience from his years in the printing industry adds to a broad view on the market.

    Currently Eric is Business Development Manager for the beer and non-alcoholic beverage segment at Avery Dennison with a focus on developing innovative products. This position allows him to combine all his prior experiences to bring relevant innovations to the market.

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    Key Learning Objectives

    • Gain an insight into current market trends in labelling solutions
    • Improving sustainability and brand equity
    • How to deal with operational efficiency and manage cost structure
    • An introduction to the newly launched MultiCycleâ„¢ labelling technology


    • C-Level Executives
    • Heads of Labeling
    • Heads of Sustainability
    • Heads of Packaging
    • Heads of Innovation
    • Heads of Marketing
    • Heads of Environment
    • Heads of R&D
    • Heads of Technical Packaging
    • Heads of Purchasing
    • Heads of PLM
    • Heads of NPD
    • Heads of Manufacturing