Select and use innovative online publishing tools
Whilst Elsevier is world-renowned for an impressive collection of scientific journals, we are also pioneers in electronic publishing and digital media solutions in the medical and scientific world. With Elsevier as multi-media partner, you have access to unrivalled reach in your choice of communication vehicles targeting healthcare professionals on a global level. We create and support dynamic communities through online publications such as ScienceDirect, OncoSTAT, Lancet.com and more than 400 journal websites.
We provide print, web, software and hardware solutions that enable our clients to engage more effectively with healthcare professionals in a continually evolving and therefore challenging and complex communication arena. We work across Europe and beyond to ensure that your brand gets the attention it deserves.
Topics that will be discussed;
Elsevier Health Sciences
• an introduction
• Business overview
• The Elsevier Health Sciences Pharma Business
Changing landscape
• The changing role of the editor
• User Centric Design principles
• Trends in pharma
Compelling Tools
1. Article in Motion
2. Journal Resource Centres
3. e-Newsletters
4. e-Supplements
5. e-Reprints
6. e-Advertising
7. e-CME
8. Poster Systems
9. Image bank
10. Mobile
Q&A
Presented by
Sanne Visser ,
Strategic Marketing Manager
Sanne Visser is a Strategic Marketing Manager at Elsevier and brings over 10 years of online marketing experience within publishing.
He works closely with academic societies, pharmaceutical companies and medical communication agencies. He also was involved in a number of initiatives including very successful web portals, where he implemented innovative approaches to online marketing that supported strong revenue generation, and enhanced web traffic.
Sanne holds a Msc Degree in Business Administration from The Erasmus University Rotterdam.
Martin Sibson,
Senior Account Manager
Martin Sibson is a Senior Key Account Manager at Elsevier who has 5 years of experience within the evolving world of digital & online Pharma marketing. He works closely with Pharmaceutical companies, media-buyers, digital and medical-communications agencies and is involved in the development and delivery of innovative digital and online solutions for communication and engagement with HCPs across multiple therapy areas at a global level.
Martin holds a Masters Degree in Publishing from City University, London; and a Masters Degree in English from the University of Aberdeen
