Using Technology and Remote Research Methods to Advance Patient Identification and Enrollment in Clinical Trials

Sponsored by: eClinicalHealth Ltd

Focused on:

  • Patient Recruitment
  • Remote Research
  • Engagement

Date: 13 April


Time: 3PM London/10AM New York

Recent consumer trends support the rise of remote research and direct-to-patient clinical trials. Globally, 3.5 billion people access the internet at home and the number of people accessing healthcare information online is rapidly increasing. The number of smartphone users worldwide is rapidly increasing, and expected to grow from 1.6 billion in 2014 to an anticipated 2.9 billion by 2020.

It is not surprising that CROs and Sponsors are exploring remote research methods to meet enrollment goals, or that digital recruitment programs have become the go-to solution. Digital's wide reach makes it ideal for attracting and enrolling study candidates into clinical trials.

Using technology to support digital patient recruitment allows much desired precision in targeting patient populations and advanced analytics to track candidates from first contact through enrollment at the site. Technology supported recruitment programs allow the opportunity to gather feedback direct from the study candidate and can also improve conversion rates, resulting in decreased costs and increased speed.

As enrollment complications rise, it is important we do all we can to convert the existing study candidate pool to active clinical trial participants. Technology-enabled recruitment methods have the greatest potential for helping reach recruitment targets and reduce the risk of referring unqualified participants.

Supporting the investigational site through out the patient identification process is the key to success. Adding a technology partner to your patient recruitment strategy has shown to boost enrollment speed and conversion rates beyond what individual sites and traditional methods are capable of.

During this webinar, the topic of referral management will be addressed. The speakers will address key considerations when selecting a technology partner to support remote research and direct to patient recruitment. Engagement at the site level to ensure a "warm hand off" to improve the conversion of digitally identified study candidates to valid study participants will be addressed. Best practices to support the patient journey, key criteria for the selection of a technology partner, as well as, patient privacy matters will be covered. The webinar will showcase forward looking digital recruitment tactics.

Each day a program is delayed costs the sponsor hundreds of thousands to millions of dollars in operational and lost opportunity costs. The inability to achieve enrollment deadlines is a primary cause of trial delays.

Register today for this webinar on referral management and remote research. Learn from industry experts on important technology advancements, and direct-to-patient remote research methods to support the important process of patient recruitment and engagement for clinical trials.

Presented by

Kai Langel,

Founder & Director of Patient and Technology Solutions

Since 2000, Kai has been a pioneer in patient-facing systems for clinical trials. Through his involvement in technical, operational and scientific roles, he has gained an in-depth understanding of all aspects of the patient journey in clinical trials from recruitment and engagement through data capture.

He is actively involved in providing guidance to eClinicalHealth’s customers on how to best operationalize new and innovative methods for making it easier and more efficient for sites and patients to participate in clinical trials.

Bernadette Tosti,

Sr. Director and Global Head, Patient Recruitment Programs QuintilesIMS

Bernadette Tosti is the senior director and global head of Patient Recruitment Programs in QuintilesIMS’ Site and Patient Networks organization. She brings nearly 15 years of healthcare marketing, clinical trial recruitment and retention, and digital recruitment technology experience to this role. In this position, Ms. Tosti leads a global team focused on supporting QuintilesIMS’ clinical research business including all sales, operations and functional delivery components through patient recruitment services including project management, strategy, digital, creative, editorial, and medical writing.

Prior to this role, Ms. Tosti served as director, Business Development for QuintilesIMS' Health Engagement and Communications team where she managed relationships with key pharmaceutical and biotech customers and developed the direct opportunity pipeline for clinical recruitment, retention and patient insight projects. Earlier in her career, Ms. Tosti held a variety of patient engagement and recruitment positions with increasing responsibility at QuintilesIMS, inVentiv and Veritas Medicine.

Ms. Tosti is an industry thought leader and speaks regularly at industry conferences and webinars on the impact of patient recruitment and retention solutions on clinical trial enrollment performance.

Cheryl Fiedler, Pharm D,

Executive Director, Global Engagement, Bioverativ

Cheryl Fiedler has over 25 years’ experience in the pharmaceutical and biotechnology industries, with a focus on patient recruitment, site operations and site engagement. Her background includes leading operations at investigative sites and also serving at the executive level both at a CRO and Sponsor company, with a focus on study start-up strategies and patient recruitment.

Cheryl spent most of her 10 years at BMS leading the Study Strategy and Planning group within clinical operations. She has also consulted for pharma and biotech in the areas of site operations, organizational development and patient recruitment and retention. Most recently she was named Executive Director of Global Engagement at Bioverativ, a biotech company focused in rare blood diseases. Cheryl has a Bachelor’s and a Pharm.D. from St. Louis College of Pharmacy.

Key Learning Objectives

  • Compare technology-enabled digital recruitment tactics to support remote research and direct-to-patient recruitment efforts
  • Plan to effectively engage with sites to convert digitally identified study candidates to enrolled patients
  • Analyze best practices to support the patient journey with the use of technology
  • Evaluate key selection criteria when choosing a technology partner to support patient recruitment efforts


  • Director
  • Clinical Operations
  • Medical Director Director
  • Patient Recruitment & Retention
  • Clinical Project Manager
  • Clinical Trial Leader
  • Clinical Program Director
  • Medical Affairs