Webinar:

Looking to the future: Global Brand Protection in 2030

Sponsored by: Compelo

Focused on:

  • Brand Protection
  • Anti Counterfeiting
  • Artificial Intelligence

Date: 6 September

41

Time: 3PM London/10AM New York

Ahead of the 9th annual Global Brand Protection Summit we are pleased to announce another webinar looking at some of the issues we will be discussing at the conference in more detail.

The future of brand protection is evidently an important question. With more and more of everyday life conducted online, along with the emerging technologies that will dominate in the future, brand protection strategies will change significantly. Key questions when considering how best to protect your brand include:

• What will it take to protect your brand in 2030?
• What roles will artificial intelligence and blockchain take in the fight against the infringers and the anti-counterfeiters?
• How can you effectively protect your brand online?

Our esteemed panellists will discuss this in a thought-provoking discussion, as well as looking at where we are now and how to battle in the online world today. Moderated by the Editor of Packaging Today, and with the support of some of the industry’s key people, we have developed this podcast to give you a taste of GBPS and the wide range of discussions that this established event has to offer.

9th annual Global Brand Protection Summit will take place in Amsterdam on the 10-11 October 2018. It brings together senior executives responsible for brand protection and firms developing new and innovative technologies to secure and protect global brands. Once again, GBPS will deliver cutting-edge presentations on the key challenges as well as future opportunities for the industry, and wide-ranging technical developments in brand protection. We will be welcoming top-calibre speakers to our stage to share their success stories. Check out the Forum site now!

Presented by

Matthew Rogerson,

Editor, Packaging Today

Matthew has worked in the consumer goods market since 2003 where he helped develop the GSS forum, predecessor to the current show. Since 2014 he has been responsible for editorial for 4 trade magazines: Packaging Today, Converting Today, Beverage Packaging Innovation and Packaging & Converting Intelligence. Matthew has moderated roundtables at conferences on all aspects of packaging, supply chain and safety of protection of products.

Svetlana Ilnitskaya,

Principal Analyst (Brand Protection), INCOPRO

Svetlana joined INCOPRO in 2015 and worked as Enforcement Analyst and then Brand Protection Team Leader before becoming a Principal Analyst in 2018. After obtaining degrees in international relations and law, Svetlana worked in tech and cybersecurity companies where she gained an understanding of internet technologies and developed online investigative skills. Having studied IP law, this knowledge has assisted Svetlana with building successful brand enforcement strategies for clients across fashion, fast moving consumer goods, e-commerce and media sectors. Svetlana is now managing the Brand Protection teams at INCOPRO ensuring innovative and creative approaches to the brand protection challenges faced by INCOPRO’s customers. Svetlana also advises on best enforcement practices across online platforms and being a native Russian speaker she specialises in enforcement of IP issues in Russian speaking countries.

Dave Lukasik,

Director of Global Brand Protection, Urban Armor Gear

Dave Lukasik is a Brand Protection professional with over eleven years of experience developing, implementing and managing successful channel management programs for global organisations.
He develops individualised, cost effective programs following a proven strategy for success. Directing the consumer to purchase authentic products, through authorised channels, at the right price has resulted in the removal of millions of dollars’ worth of unauthorised offerings and increased the opportunity for the sale of authorized products. Dave successfully created a business case for, developed, and managed Motorola’s first global brand protection organisation. The successful endeavour at Motorola resulted in the removal of over $25M in counterfeit product annually with limited headcount and a limited budget. Dave and his team develop and manage comprehensive brand protection programs for numerous, global, organizations and is currently managing Brand Protection activities for the highly popular “LuMee” line of phone cases.

Céline Eyers,

General Counsel, ICE

Céline Eyers has 16 years of work experience in the area of intellectual property, including complex worldwide IP litigation (trademark law, copyright, design and model and unfair competition). She works as General Counsel for ICE, a Belgian company renown for the Ice-Watch timepieces. She manages all the commercial agreements (distribution agreement, license agreement, loan agreement, settlement agreement, etc.) and the legal/administrative proceedings for the company ICE as well as the related entities. She has been a member of the Brussels Bar (2002-2010), working a.o. for large law firms (Linklaters and Stibbe). Céline Eyers holds a law degree (magna cum laude), a Master degree in Intellectual Property (cum laude) and a Master in Management (cum laude). She has authored several articles in IP and spoken at various conferences.

Key Learning Objectives

  • Assessing how to protect your brand in the future
  • Discussing the potential roles for emerging technologies in brand protection
  • Hear practical strategies to protect your brand effectively online
  • Learn about the Global Brand Protection Summit with our expert panellists

Audience

  • Director
  • Intellectual Property
  • Head of Legal
  • Head of Brand Protection
  • Head of Product Integrity
  • Head of Patents
  • Global Anti-Counterfeiting Director
  • Chief Intellectual Property Counsel