Packaging Disruption – Shorter Runs, Faster to Shelf

Sponsored by: Highcon Systems Ltd

Focused on:

  • Branding
  • Customized Packaging
  • Finishing Technology

Date: 17 November


Time: 3PM London/10AM New York

Creating effective, spectacular and customized packaging for micro consumer segments and promotions

Modern day consumers are more informed, more demanding, and more selective than ever before in the products they choose to buy. They expect brands to understand what’s important to them, and to deliver products that cater to their interests. Yet homogeneity amongst consumers no longer exists, and brands are struggling to target micro consumer segments with packaging that is both relevant and customized, yet cost effective.

New finishing technology is helping brand owners meet this challenge. The traditional cutting and creasing dies are being made obsolete by digital processes that not only enable shorter runs in an efficient way, but that also shorten packaging development cycles, making brands more agile in meeting market needs.

By adding Variable Data Cutting and Etching, packages can now be customized with exquisite intricate cutouts and laser etched/embossed to further add shelf impact and brand protection.

Join us to learn how this technology is already helping innovative brands win prestigious design awards worldwide, and how easily it can be leveraged to create a WOW effect for your brands.

Presented by

Nigel Tracey,

Head of Business Development

Nigel Tracey has 25 years experience in printing and packaging, particularly in the folding carton and corrugated board industries. Nigel has held various senior sales and marketing positions, most recently as Head of Sales for the sheet-fed business unit at Bobst Group, where he was responsible for the global sales network and sales operations. Nigel is based in Switzerland.

Read our interview with Nigel here.

Rob Cohen,

Strategic Consultant – Consumer Products Industry

Rob has 20 years of global experience in the retail and consumer products fields, having sold products, solutions and consulting services to leading retail chains and brand owners on 5 continents for HP, Daymon Worldwide and Freshpoint. In the last 10 years he has focused his efforts on working with technology start ups, all of which have distruptive technologies in areas including shopper marketing, loyalty marketing, intelligent-packaging, and more.

Latest blog - Is the packaging industry on the verge of disruption?

Key Learning Objectives

  • Understand how technology is eliminating traditional packaging design constraints
  • Discover how short runs have now become economically viable and simpler
  • Learn about brand enhancing capabilities made possible through digital finishing
  • Explore new ways to create packages that will stand out on the shelf


  • Packaging Engineer
  • Packaging Designer
  • Packaging Specialist
  • Packaging Technologist
  • Creative Director
  • Art Director
  • Graphic Designer
  • Creative Services Director
  • Packaging and Display Specialist
  • Packaging Consultant
  • Innovation Director
  • Brand Strategist
  • Package Design Manager
  • Creative Services Manager
  • Brand manager
  • Marketing Manager