How to Design “Consumer Packaging Experiences” with HP SmartStream Designer

Sponsored by: HP Inc

Focused on:

  • Packaging
  • Brand
  • Print Technology
  • Experimental Marketing

Date: 15 November


Time: 3PM London/10AM New York

Learn how to create compelling design concepts for packaging with HP SmartStream Designer, enabling marketing professionals to deliver campaigns that will engage consumers and make them fall in love with the brand.

Brand marketing teams face constantly changing challenges to connect with their target millennial consumer. Product Packaging has been used more and more by brands as a form of media to drive the consumer experience and act as a point of differentiation. Building on creative opportunities for product packaging such as personalisation, customisation, limited edition, event specific and real time etc

In this webinar HP will look at how new digital print technologies and design software are enabling brands to produce product packaging that delivers new levels of experiential marketing for their target consumers and influence brand awareness, market share and sales performance.

HP will share examples of how and why major FMCG brands such as Coca-Cola, Oreo, Amarula and others have used such customised packaging to drive consumer engagement and deliver “Brand Love!” Focusing on delivering an experiential activity and providing consumers an opportunity to truly become part of the brand.

Join us for this insightful webinar to understand how you can adopt this technology for your products and consumers.

Presented by

Paul Randall,

WW Brand Innovation, HP Graphics Solutions Business HP Inc.

Paul Randall is part of HP’s worldwide brands and agencies business development team. Working to support brands in their use of HP digital print technology to achieve efficiencies and cost savings as well as looking at how digital print can be a key innovation growth driver through delivering high impact consumer engagement campaigns. Having supported a number of projects that have used HP technology Paul has extensive knowledge of what it takes for digital print to be used successfully.

Paul joined the HP Graphics Solutions Business in 2005 as part of the HP Indigo UK team, and has gone on to work across the wider HP Graphics Solutions Business in a number of roles across both the Indigo and Inkjet businesses in roles within the UK, across EMEA and as part of a worldwide team.

Silas Amos,

Founder, Silas Amos Ltd. Design Thought

Owner of Silas Amos Ltd. Design Thought.
Silas helps brands create, interpret express insight and strategy through design literate eyes.

With over 25 years of experience as a designer and strategic partner for global FMCG companies and formerly serving as founding creative director at JKR, Silas believes the design industry is enjoying a moment of revolution and re-invention, and loves playing a part in it, driving collaborations and helping brands figure out how they can better use their design as communication, media, and as a way to win hearts and minds. www.silasamos.com

Key Learning Objectives

  • How to create customised product packaging using HP SmartStream Designer
  • How to deliver brand experiences through dynamic and uniquely designed packaging concepts
  • How product packaging can influence consumer loyalty and deliver brand love


  • Packaging Designers
  • Designers for brands
  • Product Marketing Professionals
  • Advertising agencies