Redefine Your Unified Communications Strategy with Multimodal SIP Trunking

Sponsored by: Tata Communications

Focused on:

  • Communications
  • Sip Trunking

Date: 25 October


Time: 1PM New York / 10AM California

SIP Trunking has emerged as the enterprise standard for Unified Communications and Collaboration. As SIP Trunking solutions have become more innovative, companies in recent years have seen numerous benefits now broader than network cost savings and growing beyond business collaboration and productivity.

A fully enabled enterprise Unified Communications strategy requires voice, video, instant messaging and presence. However, according to a recent survey, enterprises with video conferencing have seen video adoption slow - video is yet to take its place as a mainstream communication medium alongside voice. Many factors can cause this situation; complex bandwidth provisioning, siloed networks, expensive international off-net calls, complicated video calling procedures, lack of interoperability and security, non-standard video ecosystems, unreliable public internet and lack of a single global vendor that can offer global and regional reach.

In the webinar, Mike Sapien will talk about how enterprises can fully leverage their Unified Communications set-up by using latest innovations in SIP Trunking to improve productivity and reduce complexity. He will also cover industry trends, applications, use cases and talk about why companies are moving to SIP Trunking.

Mike will be joined by Brian Harrington, senior UC&C executive from Tata Communications, who will discuss how Tata Communications’ SIP Trunking has enabled UCC strategy for various enterprises and startups. Brian will highlight our industry-first SIP service with multimodal functionality as well as demonstrate how companies can eliminate complexity in provisioning bandwidth, minimize WAN capacity needs and scalability challenges with optimal Quality of Experience (QoE) on a pay-as-you go model.

Presented by

Mike Sapien,

Principal Analyst, Enterprise Services, Ovum

Mike Sapien is responsible for Ovum’s US Enterprise Practice and focused on North American and global enterprise telecom markets. Mike leads the design, development, and implementation of Ovum’s research and advisory services on enterprise network services and managed solutions in North America with a major emphasis on the tier 1 carriers, infrastructure vendors and providers.

Mike has also been ranked 2nd out of the top 100 analysts, this is constituted by their level among all ARchitect users. He is a regular contributor to Ovum’s enterprise research, and provides analysis of industry, vendor, and product trends included emerging managed services such as SIP Trunking, Unified Communications, VoIP, and complex managed services.

Mike has over 27 years in the telecoms and internet services industry including executive positions at large carriers, CLEC, and a data center provider.

Brian Harrington,

Associate Vice-President, UCC Enablement – Product Management, Tata Communications

Brian Harrington is responsible for the company’s UCC SIP Trunking service. He has been the main driver of Tata Communications’ innovative Global SIP Trunking offering.

Brian has extensive experience in global product management & service development, channel management & business development. He began his career at DynamicSoft, a pioneer in SIP standards based adoption. Prior to joining Tata Communications in 2005, he worked for Data Access America where he helped launch one of the first competitive India based telecom operators.

Brian is very interested in fly-fishing and snowboarding. He holds an MBA from the University of Colorado at Denver and a Bachelor of Arts from the University of Virginia.

Key Learning Objectives

  • Current and future trends of SIP Trunking
  • Why SIP Trunking is the foundation of UC&C strategy in an enterprise
  • An optimal SIP deployment offers numerous benefits including IT infrastructure savings, the integration of collaboration tools, improved employee productivity, business agility, and application performance.
  • Understanding SIP multimodal - a transformational service that can carry voice, video and messaging on SIP trunks. Tata Communications' multimodal SIP Trunking promises to create a worldwide PSTN equivalent for video calls
  • Customer use cases


  • Management teams from UCC, Voice, Conferencing, Collaboration, IT Infrastructure, IT Networks