Today's consumers are living in a rapidly digitizing world that is becoming seamlessly integrated into everyday life.
The omnipresence and accessibility of technology has led to an increased demand for “smart” solutions, which is having a profound effect on how consumers interact with people, brands, products, and their environment.
It has also given rise to new and unique needs, including the desire for products with “shareable appeal”, smart packaging, as well as devices and applications which can manage different facets of a consumer’s lifestyle.
This webinar will explore the key trends and consumer behavior driving smart and connected innovations across the FMCG space, and highlight several of latest developments and opportunities in this dynamic space.
Presented by
Lia Neophytou,
Associate Analyst
Lia joined GlobalData as an Associate Analyst in 2016. Her responsibilities include providing insightful analysis into the trends and consumer behavior catalyzing innovation across the FMCG space. Her particular areas of interest lie in the impact of consumer behavior and trends on the development of global beauty and personal care innovation.
Lia has presented at a leading personal care conference, In-Cosmetics Global, in both London (2017) and Amsterdam (2018) over the past two years, and has been quoted in online publications including Journal du Net, GCI Magazine, CosmeticsDesign.com, and HAPPI Magazine.