The Enterprise UC Reality – and Cisco’s UC Approach

Sponsored by: Tata Communications

Focused on:

  • Unified
  • Communications
  • Collaboration

Date: 13 June


Time: 10AM San Francisco/1PM New York

Unbiased perspectives from Wainhouse Research and Tata Communications

Enterprises have a variety of choices when it comes to adopting new Unified Communications (UC) solutions. The current reality is that very few enterprises come close to unlocking the full potential of their UC platform to achieve the ideal experience. The UC landscape is evolving and the buying decision is becoming increasingly complex. IT teams need to constantly re-evaluate their strategy keeping in mind the numerous UC and UCaaS solutions, the end-user behavior, and growing expectations from the platform.

In this webinar, Bill Haskins from Wainhouse Research provides his expert analysis of the current UC market. Bill will discuss the pros and cons of leading enterprise UC solutions. Having observed the evolution of the UC industry closely, Bill will coverkey considerations for enterprise IT teams as they prepare their UC roadmaps for current and future needs. As most mid and large organizations have a considerable Cisco UC infrastructure footprint, Bill will also talk about Cisco’s approach to UC.

Bill will be joined by Chad Elford from Tata Communications who will discuss the UC approach taken by many leading enterprises globally. Chad will provide insights on business collaboration through UCaaS solutions and how it helps enterprises achieve their goals.

If you are currently deciding the UC strategy for your organization or mid-way through executing one, this webinar will provide you with valuable intelligence to help you fine tune/pivot your UC roadmap for your organization’s digital transformation.

Presented by

Bill Haskins,

Senior Analyst & Partner, Unified Communications, Wainhouse Research

Bill Haskins is a Senior Analyst and Partner at Wainhouse Research. Bill’s primary focus at Wainhouse Research is on Unified Communication and Collaboration solutions, market trends, and industry players.

Bill has over 15 years of experience supporting, delivering, and evolving converged collaboration services within a global communications company, serving as the Director of the Hosted Unified Collaboration product marketing team. Bill also publishes a yearly series of IT and End-User surveys, and a UC Market Sizing & 5 Year Forecast for Wainhouse Research. In these capacities, Bill has developed an expansive working knowledge of core UC&C enterprise behavior, vendor solutions and go to market strategies.

Chad Elford ,

Global Director Product Management, Tata UCaaS Cisco Powered Solutions, Tata Communications

Unified Communications and Collaboration Solutions ambassador with over 16 years of experience in visual collaboration, unified communications, telecommunications and cloud-based services and solutions. Passionate about technology that provides tangible benefits to organizations through improved engagement and increased productivity. Unique blend of Product Marketing, Portfolio Management, Technical Consultation and Global Product Management roles within service providers (Tata Communications,Bell Canada),leading UC vendor (Nortel Networks) and audio visual collaboration providers (Polycom & Smart Technologies).

Key Learning Objectives

  • Understand the enterprise UC and UCaaS landscape today with an analyst perspective of the leading solutions
  • Gain strategic insights which would help in planning and/or optimizing current enterprise UC plans
  • Learn how enterprises can achieve the full potential of their UCaaS platform to drive digital transformation for the organization


  • Director of Networks
  • Director of Voice
  • Director of Conferencing
  • Director of Collaboration
  • CIO
  • CTO
  • VP IT
  • Director IT
  • Director IT Networks
  • Director Infrastructure
  • Director Cloud Applications
  • Consultants focused on UCC solutions for Enterprise