The Future of Wearables in a Post-Apple Watch World - 5PM London

Sponsored by: GlobalData

Focused on:

  • Wearables
  • Augmented Reality
  • Virtual Reality
  • Internet Of Things

Date: 16 July


Time: 5PM London/12PM New York

Apple has shipped its Watch and galvanized attention on the emerging wearables market. Will Apple completely dominate wearables like it did music with the iPod, monopolize profits – but not total market share – like with the iPhone, or will the Watch remain relatively constrained to a niche high end like with the Mac computers?

In this Current Analysis webinar, Research Director Avi Greengart and Senior Analyst Deepa Karthikeyan will examine the opportunities for the wearables market in a post-Apple Watch era. Which approach is most likely to succeed: Single-purpose fitness devices such as Fitbit, vertically-oriented app-driven smartwatches such as the Apple Watch or Pebble, or multi-vendor platforms such as Android Wear? How will the market evolve, and where do Augmented Reality (AR), Virtual Reality (VR), and the Internet of Things (IoT) fit in?

The presentation will also examine the implications for mobile operators and retailers. Where does cellular connectivity fit in? Will watches replace phones? How can carriers boost their market presence with wearables?

Whether you make them, sell them, or build apps or services that interact with wearables, please join us to learn how this market is evolving – and what to do about it.

Presented by

Avi Greengart,

Research Director, Consumer Platforms and Devices

Avi Greengart is the Research Director for Consumer Platforms & Devices at Current Analysis. Greengart leads a team responsible for research on mobile OS platforms, phones, tablets, Wearables, and IoT/connected devices in the digital home. As these devices converge and evolve, Current Analysis provides competitive intelligence to help navigate shifting markets. Current Analysis offers both analytical and quantitative research for consumer platforms and devices: CurrentINTERACT provides customized analyst access and research on global consumer platforms & devices news and trends, and CurrentTRACK delivers U.S. phone and tablet pricing, promotions, and channel availability.

Deepa Karthikeyan,

Senior Analyst, Consumer Services U.S.

Deepa serves as a Senior Analyst for Consumer Services U.S. in the Current Analysis Consumer Group. In this capacity, she is focused on data centric services offered by wireless players including emerging areas such as mobile commerce, mobile health and connected devices. Deepa's duties also extend to wireless data trends including tracking carriers' broadband and messaging plan options.

Key Learning Objectives

  • Learn how – and where – to compete with the Apple Watch. What is likely to work, and what won’t.
  • Gain understanding of wearables use cases, and how they interact with IoT.
  • Discover the role that carriers and operators can play and how to profit from Wearables.
  • Cut through the hype around AR and VR – where should your company be focusing, and why?


  • Marketing
  • Product Management
  • Strategy
  • Merchandising
  • Competitive Intelligence