Roche Diagnostics shares its experience
The move by medical device and diagnostics companies to digital has caused a proliferation in content – marketing teams are creating more assets today than just a few years ago and the trend is expected to continue. With less than 2% of content being reused, connecting the digital supply chain brings efficiencies and savings across the organization.
This webinar will explore industry challenges and look at how Roche Diagnostics is transforming its digital content management with Veeva Vault PromoMats to improve speed to market. By better managing the lifecycle of digital assets, it will be possible to reduce expensive duplication of assets, maintain better control of the brand image, and stay compliant in a complex regulatory environment.
Register to attend this webinar.
Presented by
Shawn Heuchan,
Roche Diagnostics Lead Consultant, Digital Marketing, IT
Shawn is a digital marketing enthusiast with nearly 20 years of experience and has a foundation of driving organizational change, alignment, and adoption of integrated multi-channel technologies and strategies. Prior to joining Roche Diagnostics, Shawn transformed Covance's online marketing presence by implementing marketing automation, website and social channels, marketing technologies, analytics, and most importantly, influencing cultural change within the sales and marketing organizations. He is based in Indianapolis and leads a global project for a promotional content review and medical, legal, regulatory approval platform with integrated multi-channel distribution and traceability.
Terri Howard,
Veeva Director, Global Commercial Content Strategy, Medical Device & Diagnostics
Terri has more than 20 years of experience in various legal and regulatory roles, with eight years focused on regulated content management in the medical device industry. Over the course of her career, Terri worked with leadership teams to form or influence change in regulatory and marketing business practices, most recently at CareFusion (now BD). A few years ago, she joined Veeva Systems to explore innovative ways of using technology and services to help life science companies successfully engage with their customers.
