It's Not Easy Being Purple, Especially When You Are Red

Sponsored by: X-Rite Pantone

Focused on:

  • Packaging
  • Color
  • Design

Date: 14 February


Time: 3PM London/10AM New York

Solving Color Issues in Packaging Design, Development and Production

With color influencing from 62 - 90% of consumers' decisions, setting and getting the right color for your package is vital. Brands have been asking for and getting better color accuracy from their suppliers. We see that printers are achieving optimum quality and accuracy results. That said, why are you still seeing variation on the shelf?

We are at a point where we need to look beyond accuracy to find the right balance with consistency.
Watch X-Rite Pantone on this webinar where you will gain insight into how to choose the right color standard for each job as well as learn about the easy steps you can take to ensure you get what you expect when designing for packaging.

Take control of your design process and see how your brand will look on a wide variety of substrates. Communicate color accurately and set the right expectations upfront. Maintain the equity of your brand and reduce costs by achieving optimal color across different packaging types and geographies. Register now!

Presented by

Cindy Cooperman,

Global Director of Sales for Packaging & Brand

Cindy leads X-Rite Pantone's Global Brand Sales team. They are focused on delivering value to the packaging supply chain to include brand owners, designers, premedia partners, packaging converters and ink companies in the area of color and print quality.
She brings together companies, people and ideas to help the relevant players in the packaging industry adopt new technologies in practical and profitable ways.

Cooperman joined X-Rite in 2012 from the Eastman Kodak Company, and previously Creo Products, where she held a several positions in the Packaging and Strategic Accounts segments of the Graphic Communications Group.

Brian Ashe,

Solutions Architect

Brian Ashe brings 25 years of experience to the field of color management. Brian applies his expertise in color reproduction across a variety of industries including graphic arts, packaging, textiles, plastics and inks.
Working with a client base as diverse the Metropolitan Museum of Art, Procter & Gamble, NASA's Jet Propulsion Laboratory and DreamWorks. Brian teaches clients about setting standards, communicating color, and process control.

Brian has presented papers at a variety of color conferences such as Clemson University, FFTA, GATF, and been a guest lecturer at RIT and Parsons School of Design.

Brian's background in Quality Assurance, ISO certification and print production gives him a unique perspective on customer needs.

Key Learning Objectives

  • Gain a deeper understanding of how color is developed
  • Easy steps to take to get what you expect when designing for packaging
  • Gain insight into the importance of choosing the right color standard for the right job
  • Learn common challenges when producing packaging


  • Brand Manager
  • Marketing VP/Director
  • VP/Director of Packaging
  • VP/Director of Manufacturing
  • VP/Director of Procurement
  • Creative Director
  • VP/Director/Manager of Supply Chain
  • VP/Director of Innovation
  • Heads of Packaging
  • Project/Traffic Managers for Packaging
  • Sustainability Officer