Protecting Your Brands Against Theft and Counterfeiting in 2017 and Beyond
Sponsored by: Systech
- Anti Counterfeiting
Date: 19 April
Time: 3PM London/10AM New York
Leverage your existing package to protect your brand
Internationalization, outsourcing, e-tailing and the expansion of international trade zones have created complexities throughout the supply chain and product life cycle. This has led to a rapid escalation in global counterfeiting issues, threatening consumer health and safety like never before.
Counterfeit products not only affect consumers but also result in huge losses for the manufacturing companies. Anti-counterfeit technology helps companies to reduce losses incurred from counterfeiting and maintain their brand image. Governments in various nations are taking strong steps to stop counterfeiting and spread awareness among consumers to identify and not buy counterfeit products.
This webinar will introduce Systech’s UniSecure. Its distinctive competence lies in its ability to provide product authentication and brand protection capabilities to uniquely identify and authenticate products. UniSecure is a universal, world-class brand and product protection solution that derives a unique identification signature from an existing 1D or 2D barcode. The signature is then stored in the cloud for future authentication using a mobile app.
Join this webinar to find out how UniSecure protects against counterfeiting with a non-additive technology, making every product unique using a fingerprint derived from a product’s barcode.
Director of Market Development, UniSecure
Jim Sinisgalli is Director of Product Management – Brand Protection. He presently leads and guides Systech’s anti-counterfeit and authentication business to develop strategies which protect brands from counterfeit, diversion and other illicit trade. He is responsible for developing and executing Systech’s authentication strategy working with leaders across products and services, and sales. Jim's more than twenty-year career as a visionary leader includes half of his career spent protecting customers' most precious assets from data to physical product.
Key Learning Objectives
- Understand how non-additive technology can protect the brand
- Understand Systech’s mobile authentication
- Understand how Systech makes every product truly unique
- Brand Owners
- Brand Protection Officer
- Product Marketing Manager
- Chief Security Officer
- Brand Legal Management
- Supply Chain Management