Technology Enabling Design – Shorter Runs, Faster to Shelf

Sponsored by: Highcon Systems Ltd

Focused on:

  • Finishing Technology
  • Packaging
  • Brands

Date: 13 September


Time: 3PM London/10AM New York

Creating effective, spectacular & customized promotional, display and packaging for segmented market

Modern day consumers are more informed, more demanding, and more selective than ever before in the products they choose to buy. They expect brands to understand what’s important to them, and to deliver products that cater to their interests. Yet homogeneity amongst consumers no longer exists, and brands are struggling to target micro consumer segments with packaging and promotional items that are both relevant and customized, yet cost effective.

New finishing technology is helping brand owners meet this challenge. The traditional cutting and creasing dies are being made obsolete by digital processes that not only enable shorter runs in an efficient way, but that also shorten packaging development cycles, while releasing design limitations of the conventional die, making brands more agile and more creative in meeting market needs.

By adding Variable Data Cutting and Etching, packages can now be customized with exquisite intricate cutouts and laser etched/embossed to further add shelf impact and brand protection.

Join us to learn how this technology is already helping innovative brands win prestigious design awards worldwide, stand out on shelves and in store windows, and how easily it can be leveraged to create a WOW effect for your brands.

Presented by

Eshchar Ben-Shitrit,

VP Marketing

Prior to joining Highcon, Eshchar held worldwide responsibility for the Folding Carton Segment at HP Indigo working with leading companies, analysts and brands around the world. He has a passion for new technology and innovation. He served as a law clerk in the Israel Supreme Court and holds L.L.B and M.B.A degrees both from the Hebrew University.

Find out what Eshchar is looking forward to explaining in this webinar and his inspitation to get into the industry by reading our recent interview with him here.

This window display was produced by Maison Lack by DLW on their Highcon Euclid II digital cutting and creasing machine.

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What Does Technology Have to Do With Design?

Key Learning Objectives

  • Understand how technology is eliminating traditional packaging design constraints
  • Discover how short runs have now become economically viable and simpler
  • Learn about brand enhancing capabilities made possible through digital finishing
  • Explore new ways to create packages that will stand out on the shelf


  • Chief Marketing Officer
  • Chief Creative Officer
  • Founder
  • Director of Innovation
  • Packaging Engineer
  • Packaging Designer
  • Packaging Specialist
  • Packaging Development
  • Creative Director
  • Art Director
  • Designer
  • Production Manager
  • Graphic Designer
  • Brand Manager