The Business Impact of Rightsizing Your Packaging

Sponsored by: ESKO

Focused on:

  • Rightsizing
  • Brands
  • Efficiency

Date: 29 October


Time: 3PM London/4PM CET

Gain immediate efficiencies in your product and packaging innovation lifecycle

How to define right sizing, and what this means to you, and the impact on your business can present many challenges.

Today’s brands must be responsive to market trends to capture every consumer action they can. Market trends often require changing the product, package, delivery, shape, functionality, copy or graphics.

Learn how to control these market trends through right sizing and fully understand the impact to your business.

Attend our free webinar:

We’ll provide answers for some typical questions as illustrated below.

• What is rightsizing?
• What are the limitations/restrictions when rightsizing?
• What are the costs/benefits of rightsizing?
• What tools can be used for rightsizing?

Presented by

Brad Leonard,

Global Business Development

Brad drives the integration of the Cape software within the many complimentary Esko products. Prior to joining Esko, he was President & CEO of Cape Systems, the world’s leading provider of right sizing software.

Cathy Maelfait,

Territory Sales Manager Brand Owners

Cathy, based in Paris for Esko, is passionate about brand processes and focuses on innovative solutions for brand. She actively guides customers in France, Switzerland and Spain. Cathy has a MBA from the Barcelona Business School (UIBS) and has a strong background in marketing, selling complex solutions in various fields of interest to international brands.

Key Learning Objectives

  • What does rightsizing mean to your brand
  • How to define rightsizing for your brand
  • Right sizing sustainability savings
  • Tools to manage your rightsizing projects


  • Senior Management
  • General Management
  • Compliance/Regulation
  • Distribution
  • Operations
  • Product Management