The Complete Package: Getting to Market Smarter & Faster with Winning Package Designs

Sponsored by: Packaging Technology Integrated Solutions, a division of HAVI Global Solutions, LLC

Focused on:

  • Packaging
  • Design
  • Innovation
  • Brand
  • Holistic

Date: 21 May


Time: 3PM London/10AM New York

Holistic Package by Design™ Getting to Market Smarter & Faster with Winning Package Designs.

Packaging design and innovation projects often include long time lines, rework, designs that can’t be manufactured, unimaginative designs that lack relevant differentiation, and high cost. Join this Webinar to learn about best practice and principles that you can implement to move your package design process to world class.

Holistic Packaging by Design is the purposeful synthesis of brand ambition, design disciplines and technological possibilities to create better brand advantage and business value through packaging. Successful package design does more than protect your product. Telling your brand’s story, providing on-the-go convenience, addressing sustainability concerns and giving the consumer an aspirational/emotional lift are among the value-adds of Holistic Package Design.

Putting brand design at the heart of innovation – and taking a distinctly different approach to your business means that you can capitalise on the power of connectivity – and avoid the challenge that large manufacturers everywhere face when they try to innovate; insular thinking and functional disconnectedness that, if unchecked, can gum up product development processes, drive up costs, and distract companies from paying attention to competitors – and ultimately, customers.

So make sure you have the complete package, please register and join us!

Presented by

Brian F. Wagner,

Vice President, Consulting Solutions, HAVI Global Solutions, LLC

Brian Wagner has over 20+ years of experience as an entrepreneurial business and technical leader, with a concentration in the packaging industry. He is co-founder of Packaging Technology Integrated Solutions (PTIS), a division of HAVI Global Solutions, and currently serves as Vice president of Consulting Solutions.

Wagner has led innovation and strategic efforts for Fortune 500 brand owner and supplier companies with a focus on achieving better results through innovation, design, consumer insight, and strategic organizational work as well as developing new growth and productivity initiatives. Clients include packaging material suppliers, converters, brand owners, retailers, trade associations, NGOs, government agencies, consultants, and academia. In 2008, Wagner was inducted into the Michigan State University School of Packaging Hall of Fame and Packaging Strategies named PTIS to their Most Influentials in Packaging for 2008. Brian serves on several industry and charity advisory boards.

Paul Castledine,

Chief Creative Officer, BOXER, a HAVI Group Company

Paul is a great creative strategist and a huge lover of brands; this makes him a great author of brand stories and a wonderful brand interpreter. He works closely with clients to produce bold visions for their brand, delivering them in engaging and innovative ways. He takes pride in delivering “design that works” – that connects a brand emotionally with its consumers and brings it to life through design on multiple touchpoints in bold and innovative ways. He has done this for global brands like McDonald's, Coca Cola, Unilever, Wholefoods, Levis and national brands like House of Fraser, Tesco and Vodafone.

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Key Learning Objectives

  • Move your package design and development process towards best in class.
  • Learn how a truly holistic approach – can help you to gain the competitive advantage that is so essential to your brand’s success.
  • Learn how to bring together both pragmatic (left brain) and inventive (right brain) approaches to problem solving.
  • Learn the 8 key principles of Holistic Packaging by Design.


  • Designers
  • Heads of Packaging
  • Heads of Innovation
  • Heads of Marketing
  • Project Managers
  • Brand Managers
  • Packaging Professionals
  • Heads of Consumer and Customer Insight