Three Common Myths in Packaging Color Workflow

Sponsored by: X-Rite Pantone

Focused on:

  • Color Management
  • Color Measurement
  • Color Workflow

Date: 30 March


Time: 4PM London/11AM New York

If you can't measure it, you can't manage it

In the packaging industry, achieving consistent, accurate color for multiple clients can be a challenge. How quickly and easily can you and your clients determine if color is within tolerance? Are you able to evaluate color performance in real time, saving time and reducing waste and rework?

During this session, you will hear from X-Rite Solutions Architect and Color Expert, Mark Gundlach, on three common myths in color measurement, management and workflow:

• The shortcomings of relying on L*a*b values and what to do about it
• Why color formulation is not in the eye of the beholder and why using digital standards improves overall color accuracy and consistency
• Why measurement of a single press-run is not enough

Mark will outline an incremental approach to continuous improvement that can be implemented by any converting operation and that will deliver a rapid ROI. Mark has accumulated more than 24 years of experience working in the graphic arts and print environments.

Register today for this informational session that will put you on the path to an immediate return on investment in the color production workflow.

Presented by

Mark Gundlach,

Solution Architect

Mark Gundlach is an X-Rite PANTONE Solution Architect. He brings over 24 years of experience working to the field of color. Mark applies his expertise in color reproduction across a variety of applications in the graphic arts, packaging, printing and inks.

He has experience working with a diverse client base of converters and ink companies, like Siegwerk, Sonoco, CCL and Disc Graphics, on color management, prepress production, pressroom process control, and digital workflow best practices.

Mark is a certified IDEAlliance G7 Process Control Expert and has helped hundreds of companies take control of their workflows. He has participated in the creation and authoring of the Pantone ECG Book and the Pantone Certified Printer Program.

Key Learning Objectives

  • How to incorporate digital standards into a color workflow for more accuracy and efficiency
  • Measurement as the way to a more effective production process
  • Manage quality through real time reporting


  • Pressroom Manager
  • Quality Manager
  • VP Operations
  • Plant Manager
  • Production Manager
  • Ink Supervisor
  • VP Production
  • VP Technology
  • Director of Quality
  • Director of Print Technology